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SMILIYE - COSMETIQUES NATURELS

France

2022

Centered around one key ingredient - oil of Helichrysum plant, Smiliye - COSMETIQUES NATURELS, aims to provide you with a holistic skincare experience. Helichrysum, known as the “everlasting flower” or “immortelle” restores the skin’s elasticity and helps maintain healthy complexion. Coming from the Greek word "helios" - sun and "chrysos" - gold, when we look at it’s bright yellow blossoms this name is hardly a surprise. In France they call it "Petit Soleil". In the Balkans the term is SMILJE.

SMILJE > SMEELEEYE /smi:li:je/ > SMILIYE

Simple form and strong, saturated palette come together in a bold yet minimalistic concept, that is simultaneously trendy, current, classic and timeless. Smiliye products combine Helichrysum with other two star ingredients – Chamomile and Green tea, hence the warm, deep yellow and rich lively green, that convey the promise: rich, natural, nourishing, everlasting.

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